Find your Korean beauty type.
Just text Selca a selfie.
Text Selca on iMessage or open the app to get your animal face, your 12-tone personal color, and a Korean skincare routine built for your skin. Everything is private. Pay once to unlock, and re-analysis is always free.
Free to start. iOS. Your photos are private and never sold.
Puppy or cat? Find your animal face.
강아지상 or 고양이상? Deer, rabbit, or fox? Take the typing quiz Korea uses to describe its favorite faces and get a shareable result card with your type and vibe keywords. Free forever and quiz-first. No photo required.
Warm or cool? Find your true colors.
The full Korean 12-tone personal color analysis finds your season and subtype, then hands you your palette: the makeup shades, hair colors, and clothing tones that flatter you. A verdict at a Seoul studio costs hundreds. Here it's a single one-time unlock, and re-analysis is always free.
A routine built for your skin.
Korean skin typing turned into a complete AM/PM routine: specific products, three budget tiers, in the right order. You get a clear plan you can follow. Then photograph your shelf and Selca sorts what you own, flags what clashes, and shows what's missing.
Your selfies stay yours.
Private by design and never sold. Selca uses your photos only to give you your read, and you can delete them anytime. You stay in control.
One-time unlocks. No subscription.
Pay once, own it forever. Re-analysis is always free.
Free
$0
Start right in Messages, no unlock needed.
- ✓The Animal Face Test: 강아지상/고양이상 and more
- ✓Ask Selca basics on iMessage
- ✓A shareable result card
- ✓Quiz-first, no photo required
Personal Color
$16.99 once
Your full 12-tone read. A Seoul studio charges hundreds.
- ✓Your season + subtype (12-tone method)
- ✓Makeup, hair, and clothing palette
- ✓The shades to lean into, and the ones to avoid
- ✓Re-analysis always free
Skin Blueprint
$12.99 once
A Korean routine built for your skin, plus a shelf scan.
- ✓Korean skin typing → full AM/PM routine
- ✓Specific products, three budget tiers
- ✓Shelf scan: sort what you own, spot the gaps
- ✓Re-analysis always free
Selca vs. the alternatives.
| Selca | Seoul studio | A filter app | |
|---|---|---|---|
| One-time price, no repeat fees | ✓ | ✕ | ~ |
| Text a selfie from home | ✓ | ✕ | ✓ |
| Remembers your results over time | ✓ | ~ | ✕ |
| Korean 12-tone personal color method | ✓ | ✓ | ✕ |
| A real routine you can actually shop | ✓ | ~ | ✕ |
| A shareable result card | ✓ | ✕ | ~ |
Common questions.
No. Selca is a beauty companion for appearance: your animal-face type, your personal color, and Korean-style skincare routines. It is not a doctor and does not diagnose or treat skin diseases. For a rash, a mole that's changing, or any medical concern, see a licensed professional.
A filter changes how you look. Selca reads how you already look, without editing anything. The animal face test (강아지상/고양이상: puppy, cat, deer, rabbit, fox) is a typing quiz Korea uses to describe facial vibes, and Selca turns your answers into a type plus vibe keywords on a shareable result card. Nothing is edited or altered.
Personal color analysis finds the shades that flatter your natural coloring. The 12-tone method used in Korea sorts you into one of four seasons and three subtypes each (like Cool Winter or Soft Autumn), then gives you a palette: the makeup, hair, and clothing shades that suit your undertone and the ones to avoid.
For the Animal Face Test, no. It's quiz-first and works from a few taps, with no photo required. Personal color and skin reads work best from a selfie in natural light. You're always in control of what you share, and photos are never sold.
No. Selca uses one-time unlocks and has no subscription. The Animal Face Test and Ask Selca basics are free. Personal Color is a one-time $16.99 unlock and Skin Blueprint is a one-time $12.99 unlock. Re-analysis is always free after you unlock.
Yes. Your selfies stay yours. They're private by design, never sold, and you can delete them anytime. Selca uses your photos only to give you your read.
Selca is on iOS today, with Ask Selca on iMessage so you can text it from any Apple device signed into Messages. Android isn't ready yet.
Join the waitlist and you'll be first in line when Selca opens. Once it's live, you take the free Animal Face Test or text Selca a selfie to get your read.
Read the full FAQ or explore the K-beauty blog.
Find your type.
Your animal face, your personal color, and a Korean routine built for your skin. Text Selca a selfie and see yourself the way Seoul does.