About Selca

Selca brings the Korean beauty method to your phone: playful face typing, the full 12-tone personal color analysis, and skincare routines built the way Seoul does it. We built Selca because the verdicts people actually want — what's my type, what are my colors, what should my routine be — were locked behind studio appointments that cost hundreds of dollars, or scattered across a thousand contradictory videos.

Our Mission

Everyone deserves to know what suits them. Korea turned finding your type into a craft — animal face typing, seasonal color analysis, skin-first routines — and we think that craft should fit in your pocket. Selca gives you a real verdict about your own look and a routine that matches it, without gimmicks, without scores, and without a subscription.

How Selca Works

Start with the animal face test — the free typing quiz Korea uses to describe its favorite faces (강아지상, 고양이상, and more) — and get a shareable result card. When you want to go deeper, unlock your personal color (your season, subtype, and the palette that flatters you) or your skin blueprint (a complete AM/PM routine at three budget tiers). Everything is quiz-first and photos are always optional; if you share one, it's processed for your result and then deleted.

Every analysis is a one-time unlock. Pay once, keep it forever, re-analyze free. Never a subscription.

The Company

Selca is built by Kite Labs, a small team that builds consumer products with an obsession for doing one thing well. We're based in the United States and available on iOS.

Contact

For support, visit our Support page or email us at daniel@decisivemachines.com.