Selca - Terms of Service
Effective Date: August 21, 2026
Last Updated: August 21, 2026
These Terms of Service ("Terms") are a binding agreement between you and Kite Labs, Inc. ("Kite Labs," "we," "us," or "our"). They govern your access to and use of the Selca mobile application, the Selca website at selca.app, the "Ask Selca" assistant, and related features (together, the "Service"). By creating an account or using the Service, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Service.
Please read Section 11 (Disclaimers), Section 12 (Limitation of Liability), and Section 17 (Governing Law and Dispute Resolution) carefully. They affect your legal rights.
1. What Selca Is
Selca is a Korean beauty styling product. It offers appearance-based analyses (such as the animal face test, personal color, and skin blueprint) generated from quiz answers you provide and, where available, an optional face photo. It also offers Ask Selca, an automated assistant for beauty and styling questions, a shelf where you can track products you use, and product recommendations.
1.1 Appearance Only, Not Medical Advice
All analyses, recommendations, and Ask Selca responses describe appearance and styling only. Nothing in the Service is medical, dermatological, diagnostic, or therapeutic advice, and the Service does not detect, diagnose, treat, or predict any health condition. If you have concerns about your skin or your health, consult a qualified professional.
1.2 Results Are Subjective
Analyses and Ask Selca responses are generated by automated systems from the inputs you provide. They are styling opinions for personal-styling and entertainment purposes. They are not statements of fact, and results may vary between runs.
2. Eligibility
You must be at least 13 years old to use the Service. If you are between 13 and 17, you represent that a parent or legal guardian has reviewed and agreed to these Terms on your behalf. If we discover that a user is under 13, we will terminate the account and delete its data.
You may not use the Service if you have previously been banned from it, or if your use is prohibited by law where you live.
3. Accounts
3.1 Registration
You can create an account with a valid email address or by signing in with Apple or Google. You agree to provide accurate information and keep it current.
3.2 Security
You are responsible for safeguarding your account credentials and for all activity under your account. Notify us at the address in Section 20 of any unauthorized use.
3.3 Username
You may choose a unique username using letters, numbers, and underscores. We may reclaim or disable usernames that impersonate others, infringe trademarks, or violate these Terms.
4. Face Photos
Face photos are always optional, and they are used by only one feature, the Skin scan. Every other analysis runs from quiz answers alone. If you use the Skin scan:
- Your photo is used only to measure skin-tone and color values, and it is deleted right after processing.
- We keep the derived measurements, not the image, so future scans can compare to your baseline.
- We do not generate or store face geometry, faceprints, or any biometric identifier or template.
- We do not use your photo to train AI models.
The Skin scan is unavailable in regions with specific biometric-consent laws (currently Illinois, Texas, and Washington). Our handling of photos is described further in the Privacy Policy.
5. Ask Selca and Automated Outputs
Ask Selca is an automated, in-app assistant. It is part of the app and does not use carrier text messaging (SMS or iMessage). When you use it:
- You may send it text questions and messages, and it will generate styling responses.
- Its responses are automated opinions about appearance only. They may be incomplete or inaccurate, and you use them at your own discretion.
- You will not rely on Ask Selca for medical, legal, financial, or other professional advice, and you will not use it to make decisions that require a qualified professional.
- You will not attempt to use Ask Selca to generate unlawful, harmful, or infringing content, or to extract or reverse engineer the underlying models.
6. Purchases
The Service offers one-time in-app purchases only. There are no subscriptions and no recurring charges anywhere in the Service. Purchases are billed by the Apple App Store under Apple's terms, and Apple's refund process applies. To request a refund, use reportaproblem.apple.com, or contact us and we will help.
A purchased analysis unlocks when the corresponding result is delivered. You can restore prior purchases in the app under Settings > Restore purchases. Except where required by law or by the app store's policy, purchases are non-refundable once the purchased result has been delivered. Prices are shown in the app before you buy and may change over time.
7. Acceptable Use
You agree not to:
- Use the Service for any unlawful purpose;
- Submit photos of anyone other than yourself without their consent;
- Upload content that is illegal, infringing, or that you do not have the right to submit;
- Probe, disrupt, reverse engineer, or attempt to gain unauthorized access to the Service or its systems;
- Use automated tools to scrape, bulk-access, or overload the Service;
- Resell, sublicense, or commercially exploit the Service without our written permission.
We may suspend or terminate accounts that violate these Terms.
8. Your Content and License
You retain ownership of the information you submit, including quiz answers, shelf entries, Ask Selca messages, and photos ("Your Content"). You grant us a limited, worldwide, royalty-free license to host, process, and display Your Content solely to operate, secure, and improve the Service as described in the Privacy Policy. This license ends when Your Content is deleted, except for content that has already been shared as permitted, or that we must retain to comply with law.
Analysis results and Ask Selca responses generated for you are for your personal, non-commercial use.
If you send us feedback or suggestions, you grant us a perpetual, royalty-free license to use them without obligation to you.
9. Intellectual Property
The Service, including its design, text, graphics, logos, and software, is owned by Kite Labs or our licensors and is protected by intellectual-property laws. These Terms do not grant you any right to use our name, branding, or trademarks. We grant you a limited, personal, non-transferable, non-exclusive license to use the Service for its intended purpose, subject to these Terms.
10. Third-Party Links and Affiliate Relationships
The Service may link to retailer websites such as Amazon, Olive Young Global, or YesStyle. We may earn a commission when you buy through these links, and your price never changes. We do not control and are not responsible for third-party sites, their content, or their practices. Your use of any third-party site is governed by that site's own terms and privacy policy.
11. Disclaimers
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT ANY ANALYSIS OR ASK SELCA RESPONSE WILL BE ACCURATE OR MEET YOUR EXPECTATIONS. ANY RELIANCE ON THE SERVICE IS AT YOUR OWN RISK.
12. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, KITE LABS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF DATA, PROFITS, OR GOODWILL, ARISING FROM YOUR USE OF THE SERVICE. OUR TOTAL LIABILITY FOR ANY CLAIM RELATING TO THE SERVICE WILL NOT EXCEED THE GREATER OF THE AMOUNT YOU PAID US IN THE 12 MONTHS BEFORE THE CLAIM OR FIFTY U.S. DOLLARS (USD $50).
Some jurisdictions do not allow the exclusion of certain warranties or the limitation of certain damages, so some of the above may not apply to you.
13. Indemnification
You agree to indemnify and hold harmless Kite Labs and its officers, employees, and agents from any claims, damages, liabilities, and expenses (including reasonable legal fees) arising from your misuse of the Service, your violation of these Terms, or your violation of any law or the rights of a third party.
14. Account Deletion
You can delete your account at any time in Settings > Privacy & account. Deleting your account deactivates it immediately and signs you out. You can restore it within 30 days by signing back in. To have your account and associated data permanently erased, contact us, as described in the Privacy Policy.
15. Changes to the Service or Terms
We may modify, suspend, or discontinue features at any time. We may also update these Terms. If we make material changes, we will notify you in the app or by email. Your continued use of the Service after the changes take effect means you accept the updated Terms. If you do not agree, stop using the Service and delete your account.
16. Termination
You may stop using the Service at any time. We may suspend or terminate your access if you violate these Terms, if required by law, or to protect the Service or its users. Provisions that by their nature should survive termination, including Sections 8 through 13, 17, and 18, will survive.
17. Governing Law and Dispute Resolution
These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict-of-laws rules.
Informal resolution first. Before filing a claim, you agree to contact us at the address in Section 20 and try to resolve the dispute informally for at least 30 days.
Venue. Subject to any applicable arbitration agreement, you agree that any dispute not resolved informally will be brought exclusively in the state or federal courts located in Delaware, and you consent to their jurisdiction. Nothing in this section prevents either party from seeking relief in a small-claims court for qualifying claims, or limits any non-waivable rights you have under the law of your home jurisdiction.
18. Apple App Store Terms
Because Selca is offered through the Apple App Store, the following apply to your use of the app on Apple devices:
- These Terms are between you and Kite Labs only, not with Apple. Apple is not responsible for the app or its content.
- Your license to use the app is a non-transferable license to use it on any Apple device you own or control, as permitted by the App Store Terms of Service.
- Apple has no obligation to provide maintenance or support for the app.
- To the maximum extent permitted by law, Apple has no warranty obligation for the app, and any claims relating to a failure to conform to a warranty are our responsibility, not Apple's.
- Apple is not responsible for addressing any claims by you or a third party relating to the app, including product-liability, legal-compliance, or consumer-protection claims.
- Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.
19. Miscellaneous
These Terms and the Privacy Policy are the entire agreement between you and Kite Labs regarding the Service. If any provision is found unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver of it. You may not assign these Terms without our consent; we may assign them to a successor. We are not liable for delays or failures caused by events beyond our reasonable control. We may provide notices to you in the app or by email.
20. Contact
Questions about these Terms:
Kite Labs, Inc. Email: luke@heykite.app