Selca - Privacy Policy
Effective Date: August 18, 2026
Last Updated: August 18, 2026
This Privacy Policy describes how Selca ("we," "us," "our") collects, uses, and protects your information when you use the Selca mobile application ("App," "Service"). By creating an account or using the Service, you agree to the practices described here.
This Privacy Policy should be read alongside our Terms of Service, which govern your use of the Service.
1. Information We Collect
1.1 Information You Provide Directly
Account information:
- Email address (provided directly or via Sign in with Apple or Google Sign-In)
- Username and display name
- Self-reported region (used to enable or disable photo features by jurisdiction)
Analysis inputs:
- Quiz answers (closed-choice selections about your features, preferences, and skin)
- An optional face photo, if you choose to share one
Shelf and purchases:
- Products you add to your shelf
- Records of one-time in-app purchases (we receive purchase confirmations from the app stores; we never see your payment card details)
1.2 Information Collected Automatically
- Device type, operating system, and app version
- Usage events (screens viewed, features used) collected through analytics tools
- Crash and error reports
We do not collect your precise location.
2. Face Photos and Biometric Data
This is the part most people ask about, so plainly:
- Photos are optional. Every analysis works from quiz answers alone.
- Photos are processed, then deleted. A photo you share is used only to run the analysis you requested and is deleted after processing. It is not added to your profile and not reused for other purposes.
- No face geometry is stored. We do not create or retain faceprints, face geometry, biometric identifiers, or biometric templates of any kind.
- No training on your photos. Your photos are not used to train models.
- Photo features may be unavailable in regions with specific biometric-data laws.
3. How We Use Information
We use your information to:
- Run the analyses you request and show you your results
- Maintain your account, profile, and shelf
- Process one-time purchases and deliver what you bought
- Send push notifications you have enabled (analysis ready, restock reminders, weekly brief)
- Understand aggregate usage so we can improve the App
- Debug crashes and keep the Service secure
Analysis results describe appearance and styling only; we do not use your data to make medical assessments.
4. How We Share Information
We do not sell your personal information. We share information only with:
- Service providers that host our infrastructure, run the AI models that generate analyses, deliver push notifications, and provide analytics and crash reporting — each bound to use your data only to provide their service to us
- App stores (Apple, Google) to process purchases
- Authorities, if required by law or to protect the safety and rights of users
- A successor entity, if the Service is involved in a merger or acquisition (we would notify you)
Selca has no social features: your results, shelf, and profile are never visible to other users.
5. Data Retention
- Account data, analysis results, and shelf data are kept while your account is active.
- Face photos are deleted after the analysis they were shared for completes.
- Deleted accounts enter a 30-day grace period during which you can restore your account by signing back in. After 30 days, your account and associated data are permanently deleted.
6. Your Rights and Choices
- Access and update: edit your profile in the App.
- Delete: delete your account and data any time in Settings > Privacy & account.
- Notifications: turn push notification categories on or off in Settings, or disable them entirely in your device settings.
- Photo features: simply don't share a photo — everything works without one.
Depending on where you live, you may have additional rights (such as access, correction, portability, or deletion) under laws like the GDPR or CCPA. To exercise them, contact us at the address below.
7. Security
We use industry-standard safeguards — encryption in transit, encrypted session storage on device, and access controls on our servers — to protect your information. No system is perfectly secure; notify us immediately if you suspect unauthorized access to your account.
8. Children
The Service is not directed to children under 13, and we do not knowingly collect personal information from them. If we learn that a user is under 13, we will terminate the account and delete its data. Parents or guardians can contact us to request deletion of a minor's account.
9. International Users
Our servers are located in the United States. If you use the Service from elsewhere, your information will be processed in the United States.
10. Changes to This Policy
We may update this Privacy Policy. If we make material changes, we will notify you in the App or by email before the changes take effect. The "Last Updated" date at the top reflects the latest revision.
11. Contact
Questions about privacy or this policy:
Email: daniel@decisivemachines.com